If schools have parents who love them, students who thrive, and alumni who can vouch for them, do they really need a marketer?
After all, some of the best marketers for a school aren’t even in the marketing department.
Parents tell their friends why they chose the school.
Teachers showcase the magic of learning every day in their classrooms.
Students share their experiences with pride.
Alumni prove the long-term impact of a school’s education and values.
Community leaders reinforce the importance of a Jewish education and bring in new families.
Word-of-mouth is the most powerful tool for enrollment, and the entire school community is already doing it, then what’s left for a marketer to do? What’s my purpose?
Here’s Why My Job Still Matters.
A marketer’s role isn’t to sell a school. It’s to amplify the voices that already do.
I Make It Easier for People to Share the School’s Story
Most people don’t wake up thinking, “I should promote my child’s school today.” But they do talk about it—when they have the right words and tools. My job is to give them something worth sharing.
A story that parents can send to a friend who’s considering the school.A social post that students and alumni feel proud to repost.A strong, consistent message so that when someone asks, “What’s special about this school?” the answer is clear and compelling.
I Turn Conversations into Content
Every school has incredible stories—but stories that aren’t told don’t exist.
A parent shares how their child went from struggling to thriving—but only one friend hears it.
A teacher creates a powerful moment in the classroom, but only the students feel it.
An alum achieves something incredible, but no one connects it to their school experience.
I take these moments and turn them into:
A blog that speaks to prospective parents’ biggest concerns.
A video that captures the warmth of the school community.
A social post that reminds parents why they chose this school.
I Keep the Message Clear and Consistent
Parents, teachers, and alumni might share their experiences, but without a unified message, every conversation sounds different.
I ensure the school’s mission is part of every piece of content.
I help shape how the school is perceived—so that it’s not just known for being a school but for being the right school.
When families research their options, I ensure they see a clear, compelling picture of this school's offerings.
I Create the Content Engine That Fuels Referrals
Referrals are the #1 driver of school enrollment—but referrals need momentum. If parents and ambassadors have nothing to share, the conversation dies.
Imagine a parent raving about the school but having no video, no post, and no link to send when a friend asks about it.
That’s a missed opportunity.
I create the content that keeps the conversation going.
When parents talk about the school, I make sure they have something meaningful to share.
Ambassadors Talk. I Make Sure They Have Something to Say.
A school marketer’s job isn’t to replace word-of-mouth. It’s to ignite, amplify, and make it easier for the right people to tell the right story.
If I do my job well, it won’t look like marketing—it just feels like a school that families can’t stop talking about.
Always look for actionable ways to build a marketing strategy that amplifies your school's voice and deepens engagement.
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