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Rochie Popack

Engagements that Stick: A Recipe for Nurturing Prospective Families with the Sweetness of Your Value

Updated: Sep 8, 2023

Honey, with its rich golden allure, has an uncanny ability to captivate us. Each drip, each sticky residue it leaves behind, tells a story of connection and lingering impact. In Jewish education, imagine if our engagement strategies had the same magnetic pull, drawing families in and leaving an indelible mark on their hearts. We've turned this vision into reality at the Hebrew Academy, crafting connections as enduring and memorable as honey's sweet embrace.

The Power of Shared Experiences

While many schools send out brochures or holiday guides, we took a step further. We shared a cherished Honey Cake recipe straight from our kindergarten kitchen. This wasn't just about baking but creating a shared experience.


More Than Just a Recipe

Our kindergarten kitchen isn't just a place for cooking; it's a microcosm of our educational philosophy. As the children bake the Honey Cake, they engage with math, science, and social-emotional learning. This hands-on approach showcases our commitment to holistic education, blending tradition with academic growth.


Why This Approach Works

  • Tangible Connection: By offering something families can create at home, we provide a real connection to our school's values and traditions.

  • Highlighting Program Strengths: Baking becomes a lesson in itself, showcasing the strengths of our program and the depth of our educational approach.

  • Versatility: Versatility: This approach isn't limited to day schools. Preschools can also benefit by sharing activities or recipes highlighting their unique programs and values.


Taking the First Step

For schools looking to replicate this success, start by identifying an aspect of your program that families can experience at home. Whether it's a recipe, a craft, or a lesson, the key is to provide a shared experience that resonates with families and offers a tangible connection to your institution's ethos.


Marketing for Jewish Day Schools, Preschools, Hebrew Schools, and other Jewish educational organizations is about more than just showcasing achievements. It's about building connections, nurturing relationships, and offering families a tangible experience of the school's essence. By allowing families to engage in shared experiences from the comfort of their homes, institutions provide a window into the depth and richness of their programs. At the Hebrew Academy, we've unlocked the power of this approach. Now, it's your turn to let families genuinely see, feel, and understand the depth of what you offer.

Sample Email Text for Schools to Customize for Prospective Families:


Subject: A Special Rosh Hashanah Treat from [Your School's Name]


Dear [Parent's Name/Family],


At [Your School's Name], Rosh Hashanah is more than just a holiday—it's a time of community, learning, and reflection. One of our most cherished moments is when we come together to bake honey cakes for the Holiday. The aroma, the shared laughter, and the delightful taste serve as a tangible reminder of the sweet traditions and memories we aim to create with our students.


Baking, for us, is more than just an activity—it presents a golden opportunity for holistic learning and a reflection of our schools educational ethos.. Through engagement students apply math as they measure, delve into the wonders of science observing how ingredients interact, and strengthen social bonds through teamwork. This isn't just about making a cake; it's about experiencing firsthand the blend of tradition, academic exploration, and community that defines [Your School's Name]. Our curriculum is designed to offer such enriching experiences, where students don't just learn—they thrive. When academic achievement is intertwined with a sense of belonging and a foundation in enduring values, we set the stage for lifelong success and meaningful relationships.


We believe there's something truly special when families coming together in the kitchen. Baking not only creates delightful treats but also fosters moments of connection and shared joy. We'd love for you to experience this with our Honey Cake recipe. As you bake with your loved ones, may it serve as a reminder of the simple yet profound moments that bring us closer.


As Rosh Hashanah approaches, our wish for your family is a year filled with warmth, connection, and cherished memories. May it be a year where traditions old and new bring sweetness and light into your lives.


Warm regards,


[Your Name/Principal's Name]

[Your School's Name]

[Contact Information]



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